when you live in a dense city, i live in san francisco, i don't know who lives-to-doors down. so there is a start-up that we're not-- i think it's interesting called next door, they allow to you connect with your neighbors and you know, hi raccoons break in my house three nights ago. i posted on there that raccoons had got then my house and hi ten neighbors respond within three or four hours. that's never been possibleler. i'm conducting with a community that you know is creating a neighborhood watch program. it's like these types of technologies, the raccoons are creating the-- but these types of technologies are creating new industries and very exciting new technologies to enable communication that didn't exist before. >> when i say disruption what i am thinking of is putting something in front of me or an idea, that seems uncomfortably impossible. that i think larry has used the phrase a healthy disregard for the impossible. so if i can"7çkÑoc easily image go. >> rose: a healthy disregard for the impossible. >> correct. >> i love that. >> that is the kind of entrepreneur